Data & Analytics

Data & Analytics2026-02-19

Cultural response bias warps survey responses. How can brands overcome the issue?

Ipsos' latest research indicates that cultural response bias makes customer experience survey results across countries incomparable, potentially leading brands to misjudge their own performance. The study suggests that companies without competitors can calibrate scores using expectation questions, while those with competitors should use relative rankings to evaluate performance.

Data & Analytics2026-02-12

Maintaining brand relevancy: Here’s what the numbers say

Advertisers face a balancing challenge in maintaining brand relevance: being too conservative may lose buzz, while being overly active can invite risks. QuestBrand's report, using brand momentum metrics, analyzes cases such as Shein, Temu, Peloton, and Carhartt, pointing out that consumer trust and product quality are key to whether a brand can withstand storms.